Apex BASE, the original BASE jumping specific equipment manufacturer required a print advertisement to be built for Skydiving Magazine as well as a product “one-sheet” to showcase their new harness and container system catering to back-country base jumping. The integration of the back pack with the BASE system allows for the elimination of carrying multiple bags into the back-country. Tents, sleeping bags, boots, clothes and even food can be simultaneously stored inside of the backpack while your parachute is packed inside of the container. The rig can be jumped expanded with everything inside of it, or compressed into that of a normal size BASE container when all items are removed from the backpack.
Finding the perfect location for the photo shoot came easily as I already had planned a trip to Norway to jump some of the epic cliffs seen in many of today’s BASE Jumping videos. Armed with my Cannon EOS 20D and an assortment of lenses, I was able to achieve Apex’s desired product shots on the first day.
Apex BASE DPx Skydiving Magazine Advertisement:
DPx One-Sheet:
