“Bridge Day is the largest extreme sports event and the largest gathering of BASE jumpers in the world, held on the third Saturday in October every year in Fayetteville, West Virginia, USA. 450 BASE jumpers, hundreds of rappellers, and up to 200,000 spectators are expected to attend this year’s Bridge Day on Saturday, October 17, 2009. The New River Gorge Bridge, 876′ tall and the world’s second longest single arch bridge, is the launch point for at least six hours (9am-3pm EDT) of legal, safe BASE jumps (Official Website http://www.bridgeday.info).
Apex BASE needed a guaranteed way to gain visibility to the 450 prospective BASE jumping customers that attend Bridge Day. The only spot left for banners was on the front side of the launch platform not visible to anybody except the photographers and videographers in the boom basket shooting back at the platform capturing every jump made that day. While normally, high visibility is desired for advertisers, for Apex BASE, the optimum position for the their banner was in the photos and videos behind every one of the 450 Jumpers that would be obtaining copies of themselves jumping from the New River Gorge bridge. I designed and printed these banners for a high contrast against the background in the photos. We printed these full color custom banners with the high quality UV inks that increase the lifespan of the banners for outdoor use.
Apex BASE Bridge Day Banner
Apex Base Bridge Day Camo Banner
Jimmy Pouchert and Marta Empinotti of Apex BASE
