Loan modification, debt settlement, and bankruptcy are common words in today’s economy. The attorneys at JTM Law Office are members of an honest and reputable firm that only takes clients that they can effectively represent. They needed a brand identity package on a tight budget that enabled them to stand out from the crowd of other companies. Looking at who they were, how they operated, and the overall corporate personality of the firm, I designed a brand identity package for them that represented who they were as a company – young, motivated, professional and dedicated to their clients and their business. Strictly in the residential housing market, I felt compelled to integrate the theme of a house into the logo while still keeping the client required name prominence in the design. Being a San Diego based firm, I kept in touch with the colors blue and gold as the primary corporate colors, which are color variants of the San Diego Chargers blue and gold. After developing the logo, every piece of identity requested – business cards, corporate stationary, and website came together quickly. I managed the process of developing the website while working diligently with our printer to hit the deadlines we had promised the client. Time to market from initial meeting with client 10 Days (logo pending trademark approval).
