» Marketing/Branding

Ono Sushi Web Design and Development

admin — Mon, 13 Jul 2009 22:37:50 +0000

3S Custom Poker Tables Brand Identity

admin — Wed, 24 Jun 2009 06:36:13 +0000

3S Custom Poker Tables is a family owned business in Sacramento that manufactures and fabricates made-to-order, multi-purpose gaming tables. Each table is hand-made and built to customer specifications using precise attention to detail.

They needed a brand identity package that utilized their family farm “brand” (figuratively..and literally a brand to brand cows with). I designed a brand identity package for them that represented who they were as a company – a solid, professional company that stays true to their family roots.

LOGO

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BUSINESS CARDS

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LETTERHEAD

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SECOND SHEET

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FAX

Website Development and Design, Creative Direction, Website Management

admin — Wed, 03 Jun 2009 00:26:52 +0000

Positioned as an Independant Marketing and Creative Media Consultant dedicated to the proper implementation of client needs and desires, effective brand implementation, educating clients on available technologies, and recommending best method to achieve the organizational goals.

Retail Design Instittute
Created, story boarded, budgeted, presented to the board, and directed the development of the new multiphase Retail Design Institute website comprising: New custom website powered by a robust custom, multi-tiered, content management system (CMS); Multi-level permissions structure; Single-Sign-On functionality; Linked-In style member profile section; Forum integration; Document management implementation; Multimedia galleries; Chapter and member blogs; Custom designed job board; integration of ad serving software; And online event payment gateway development. Trained users on, integrated and implemented Google Apps as the Email, Messaging and Collaboration platform to achieve a cost effective means for board members to contribute to organizational efforts. Created all user manuals for proper use of the website by all chapters, board members and organization members. Created advertising media kits to facilitate the sale of advertising on the Retail Design Institute website. Technical writing and educational material development based on client integration of web-based technologies.

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Gravity Seeker – My Professional Site
Installed and configured wordpress on my hosting servers; Installed, configured, modified, and customized theme for the Wordpress blog; Designed all of the header graphics; modified PHP and CSS to achieve the proper look and feel; populated all of the content from many of the prominent projects that I have worked on.

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Core Tattoo
Created, story boarded, budgeted, and directed the development of the Core Tattoo Website: New custom website powered by a robust custom, multi-tiered, content management system (CMS); Multimedia galleries; and blogs; aggregated and populated all of the content.

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Vertical Retail Solutions, LLC
Created, story boarded, budgeted, and directed the development of the Vertical Retail Solutions Website: New custom website powered by a robust custom, multi-tiered, content management system (CMS); Multimedia galleries; and blogs; aggregated and populated all of the content.

JTM Law Office Brand Identity, Stationary Design & Web Design

admin — Tue, 02 Jun 2009 02:38:39 +0000

Loan modification, debt settlement, and bankruptcy are common words in today’s economy. The attorneys at JTM Law Office are members of an honest and reputable firm that only takes clients that they can effectively represent. They needed a brand identity package on a tight budget that enabled them to stand out from the crowd of other companies. Looking at who they were, how they operated, and the overall corporate personality of the firm, I designed a brand identity package for them that represented who they were as a company – young, motivated, professional and dedicated to their clients and their business. Strictly in the residential housing market, I felt compelled to integrate the theme of a house into the logo while still keeping the client required name prominence in the design. Being a San Diego based firm, I kept in touch with the colors blue and gold as the primary corporate colors, which are color variants of the San Diego Chargers blue and gold. After developing the logo, every piece of identity requested – business cards, corporate stationary, and website came together quickly. I managed the process of developing the website while working diligently with our printer to hit the deadlines we had promised the client. Time to market from initial meeting with client 10 Days (logo pending trademark approval).

Monster Energy Drink Sponsorship Proposal

admin — Sat, 30 May 2009 04:20:09 +0000

Our focus with this proposal was to provide Monster Energy with a quantifiable, cost-effective, turnkey marketing and branding strategy utilizing promotional ideas capable solely through the knowledge and experience gained by two successful entrepreneurs and aerial sports athletes. The extensive scale of aerial sports experience we posses involves B.A.S.E. Jumping, Paragliding, Wing Suit Flight, Skydiving, and Speed Flying. Our aerial experience is paralleled by our professionalism and keen business acumen. As successful business founders and operators, both my partner, Paul Somerset (Owner of Ono Sushi) and I have been acknowledged as leaders in our respective industries.

As a result of our experience, below is a brief overview of the services that we are able provide as sponsored athletes:

• Stunts and Exhibitions
• Competitions and Industry Events
• Brand Exposure
• Media & Network Distribution
• Branded Entertainment / Web-Episodic Series
• Event Sponsorship Opportunities
• Original Productions / Custom Productions
• Web Marketing
• Word Of Mouth Marketing

For example, training at Torrey Pines Glider Port just one day per weekend for 52 flight days would give Monster Energy an estimated 250,000 unique views of fully logo’d paragliders and one-on-one interaction with a minimum 50 spectators after each jump due to their personal interest in the sport. Another example is Bridge Day in Fayetteville, West Virginia, which hosts 200,000 fans each year as the world’s largest BASE jumping event. Total Projected First Year Exposure:

Stunts, Events & Training: 1,000,000+ unique viewers
Media & Network Distribution: 5,000,000+ unique viewers
Web Marketing: 1,000,000+ unique viewers

Southern California is the action sports Mecca. By capitalizing on strategic, highly publicized events in Los Angeles, San Diego, Riverside and Orange County, we can garner maximum exposure for minimal capital outlay by jumping into events with the Monster Energy branded parachutes from the tethered Monster Energy branded hot air balloon!

Below are my comps that I designed and included with the proposal:

Monster Sponsorhip Cover Page

Monster BASE Jumping Comp

Monster Winguit Flight Comp

Monster Balloon Design Comp

Logo'd Paraglider Comp

Apex BASE Postcards

admin — Sat, 30 May 2009 00:19:55 +0000

With 200,000+ visitors at Bridge Day 2008, Apex BASE Requested that I design and print postcards for the general public to purchase.

Apex BASE Post Cards

Apex BASE Bridge Day Banners

admin — Fri, 29 May 2009 22:18:18 +0000

“Bridge Day is the largest extreme sports event and the largest gathering of BASE jumpers in the world, held on the third Saturday in October every year in Fayetteville, West Virginia, USA. 450 BASE jumpers, hundreds of rappellers, and up to 200,000 spectators are expected to attend this year’s Bridge Day on Saturday, October 17, 2009. The New River Gorge Bridge, 876′ tall and the world’s second longest single arch bridge, is the launch point for at least six hours (9am-3pm EDT) of legal, safe BASE jumps (Official Website http://www.bridgeday.info).

Apex BASE needed a guaranteed way to gain visibility to the 450 prospective BASE jumping customers that attend Bridge Day. The only spot left for banners was on the front side of the launch platform not visible to anybody except the photographers and videographers in the boom basket shooting back at the platform capturing every jump made that day. While normally, high visibility is desired for advertisers, for Apex BASE, the optimum position for the their banner was in the photos and videos behind every one of the 450 Jumpers that would be obtaining copies of themselves jumping from the New River Gorge bridge. I designed and printed these banners for a high contrast against the background in the photos. We printed these full color custom banners with the high quality UV inks that increase the lifespan of the banners for outdoor use.

4′ X 8′ Vinyl Banners hung at Bridge Day 2008 in Fayetteville, WV.

Apex BASE Bridge Day Banner

Apex Base Bridge Day Camo Banner

Apex BASE Banner hung at Bridge Day 2008 in Fayetteville, WV.

Jimmy Pouchert and Marta Empinotti of Apex BASE

Vertical Retail Solutions One-Sheet

admin — Fri, 29 May 2009 21:30:56 +0000

Inundating clients with massive amounts of information that they will never read about your company is a sure way to waste your time, money and resources with frivolous business development efforts. Due to the vast inter-industry services offered by Vertical Retail Solutions, a concise, compelling, visually stimulating one-sheet was essential to garnering interest in the utilization of Vertical’s core business offerings.

Vertical Retail Solutions One-Sheet

Tenacity Entertainment

admin — Fri, 29 May 2009 06:54:24 +0000

As a Senior Marketing Consultant for Tenacity Entertainment, my role is assist in all aspects of marketing and strategic positioning in the marketplace for select individual TV shows and Feature Films produced, represented, and marketed by Tenacity Entertainment. Below are two of the documentary’s of which I was involved:

The Six Degrees of Helter Skelter:

Tenacity’s Manson Family documentary – “The Six Degrees of Helter Skelter” – debuts at the Burbank International Film Festival and the Lake Arrowhead Film Festival as well as a representation agreement by Spy Filmz.

The Six Degrees of Helter Skelter – OFFICIAL TRAILER from Mike Dorsey on Vimeo.

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Dearly Departed: Vol. 1

Dearly Departed: Vol. 1 is the first documentary from Tenacity Entertainment

This feature-length documentary hosted by Dearly Departed Tours director and FindADeath.com’s Scott Michaels showcases the how and where Hollywood celebrities have died throughout Hollywood history.

Logo Design

admin — Fri, 29 May 2009 06:07:58 +0000

No brand can be effectively conveyed without a memorable logo. With an overwhelming number of branded companies in the world, a simple, creative, and easily recognizable logo will elevate the visibility of a brand. The designs showcased here represent examples of logos that I have designed to reflect the a fore-mentioned attributes.

Logos Designed by Lee Samartino